Trade Mark Registration
For almost any business, trade mark registration is critical. Trade mark registration puts in place a structure to protect what makes your business unique – your brand, your identity and your reputation.
An effective trade mark registration strategy is also crucial to gaining a competitive edge in the Singapore marketplace and internationally. We work with our clients to build strong and effective trade mark portfolios which often are the cornerstone of any modern business.
Our strategic and commercially realistic trade mark advice comes from our wealth of experience in managing portfolios of trade marks in virtually all industries. This positions our attorneys to provide advice which shows a clear understanding of the imperatives of our clients' businesses and the industries in which they operate.
We have extensive experience dealing with national, regional and international trade mark registration systems (including the Madrid Protocol International Registration system administered by the World Intellectual Property Organisation). Our client's benefit from our unrivalled network of associates built up over some 130 years of practice and which extends to the four corners of the globe.
We devise and implement appropriate registration strategies and handle the trade mark registration processes, including addressing official objections or third party oppositions. All the while are have in mind the commerical strategy for overall protection of our client's brands and ensuring that decisions taken in specific territories do no undermine our client's overall brand protection strategy.